Closing a 400-domain referring gap in three quarters
A product analytics platform with strong retention but almost no organic pipeline. Domain authority sat in the low thirties and commercial pages had fewer than forty referring domains combined.
- Organic traffic
- +0%
- Keyword growth
- +0%
- Referring domains
- +0
- Programme length
- 0 months
The situation
A product analytics platform with strong retention but almost no organic pipeline. Domain authority sat in the low thirties and commercial pages had fewer than forty referring domains combined.
What we did
Guest posts and niche edits aimed at comparison and integration templates rather than the homepage, followed by a digital PR campaign built on activation benchmark data. Anchors were kept brand-heavy throughout because the existing profile was already exact-match weighted.
The outcome
Organic sessions on commercial templates grew faster than blog traffic, and demo requests from organic search became the second largest acquisition channel.
Monthly organic sessions (indexed)
9-month viewSample data notice
This case study uses representative demonstration figures. It illustrates the structure of a programme and the pace of typical movement rather than a specific client's confidential results.
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